One more year, Pelonio agency trusted us to organize their most acclaimed fashion show within the MBFW Off, from international designer, Palomo Spain. Alejandro had been dreaming of outshining the city of Madrid for several years and it was the place he finally chose to present his new Córdoba 2021 collection.
Conquering the heart of a big city from its main artery:
“We want to parade on the Paseo del Prado”.
With that premise and having a month of execution to carry it out. Here we have the challenge of this past fall.
From there, we mold the variables to turn this dream into reality. We generated a multidisciplinary team, 380 meters of catwalk, municipal permits, technical experts in lighting and sound, more than 300 staff workers, models, makeup, symphonic band, logistics, decoration, security and everything necessary. All of this was achieved there.
Flashes, press releases, fashion blogs, guest Instagram stories, were the means used to publicize this popular parade.
360o success and waiting for the next one.
