TMS

TMS

THE PROJECT

Transporting viewers into a digital realm where imagination meets reality, our 3d ·augmented reality· campaign for The Musical Store on Gran Via Madrid revolutionized traditional advertising. Through cutting-edge technology, the store’s iconic giraffe emblem came to life while seamlessly integrating glimpses of their merchandise into the cityscape. As users explored the virtual landscape, they encountered a harmonious fusion of 3d elements and Madrid’s architectural marvels. This digital journey not only captivated audiences but also invited them to envision themselves amidst the vibrant tapestry of The Musical Store’s offerings, redefining the boundaries of advertising in the digital age.

GIRAFFE

Client: Stage Entertainment – TMS

Art Direction and Executive Production: RGB Corp

Animation: HUOU

T-SHIRT

Client: Stage Entertainment – TMS

Art Direction and Executive Production: RGB Corp

Animation: HUOU