Dior “Nose” is a documentary about Dior perfumer-creator François Demachy, directed by Clément Beauvais and Arthur de Kersauson. The virtual premiere screening invites guests to embark on a journey to the fields of France in an experience that breaks the boundaries of the conventional film experience.
During the premiere, guests have the opportunity to access a Photo Booth from a page with a QR code. That code opens Instagram on the users phone and allows them to interact by becoming a part of the film. The filter is designed following the artwork, and thourhg ssharing, generates excitement for the global release date.
WHAT WE DID
- Creative & Technology consulting
- Web based face filter development
- Instagram AR face filter development
- Photo Booth microsite development